We recently launched a campaign on the crowdfunding platform 'Kickstarter'. For those who are not familiar with the concept of crowdfunding, it is a way for small businesses and start-ups to raise funds to bring a product or project to life, without having to worry about the risk of not being able to sell the product afterwards. With crowdfunding customers can buy into an idea or a concept before it's been realised, and often times get the final product once it has been manufactured.
The goal of our Kickstarter campaign is to raise funds for an online customisation solution for our website, where our clients can design their own hats before ordering.
As we have grown we are getting more and more orders from all around the world and with these orders we have experienced some difficulties when it comes to getting order details correct. We also spend a lot of time sending emails back and forth, with pictures of colours of felt and ribbons, which could really be done much more efficiently if it was all just available on our website.
Through Kickstarter we have set a goal of 150.000 DKK, which is what we need in order to get the customiser we want. If we reach this goal everyone who has supported the campaign will get the rewards that they pledged for (I will explain pledges in a second).
Should we on the other hand not reach our goal, the money that was pledged will not be withdrawn and we don't get anything.
Pledges are the amount of money given towards the campaign and with every pledge comes a corresponding reward. The pledge levels and their rewards are all listed in the right side of the campaign page.
There are pledge levels from 50 DKK to 10.000 DKK, so there should be something for everyone. Besides getting to use the customiser to design your own hat, you can also choose to pledge for a hat pin, a hat brush or one of the limited edition hats that were made just for this campaign.
We are grateful for any and all contributions, helping us reach our goal so we can get our online hat customiser!
Support the campaign here.
Getting a hat in the right size can sometimes prove quite difficult, because every hat brand’s sizes differ slightly from the next. Sometimes the difference can be as much a size and a half.
That’s why we have made a FREE sizing kit with a special head circumference tape measure and instructions on how to find the right hat size. Get your sizing kit here.
HOW TO USE THE SIZING KIT
If you don’t want to wait for our sizing kit you can also use a regular tape measure to measure your head at the widest point, which in most cases is about a fingers width above the ears.
What you get in cm is essentially your hat size. So if you measured your head to be 58 cm, your hat size is 58. If you are in between two sizes we would recommend choosing the smaller of the two, as the hat will then expand a bit to take the shape of your head.
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